Amplifying Marketing Performance
We see analytics being used in marketing all over the place. Never before has the marketing department had this many ways to tailor campaigns to specific customers. Furthermore, there has never been this much data available to optimize those campaigns. But more data also means more complexity.
Marketing professionals are… well marketing experts, not business intelligence experts. Building modern marketing solutions to support a data-driven approach requires technical experience to:
- Identify high ROI analytics use cases
- Find, extract, and combine data from multiple heterogenous sources like CRM-systems, ERP-systems, DW solutions, etc.
- Create intuitive visualization/dashboards showing the right insights
A great marketing analytics solution will greatly amplify the marketing professionals. Not replace them.
At Stretch Qonnect, our marketing analytics experts have many years of experience helping marketing departments getting started with and improving their use of data to achieve great results.
Contact us for a free introductory meeting or workshop to see how we can we can improve your use of analytics in marketing.