Voi and Ericsson – Smarter micromobility, when data from e-scooters becomes business value
35 percent fewer active SIM cards in operation – that was the most concrete result when we, together with Voi, Ericsson and Qlik, took on the question of how connected e-scooters can become smarter, more sustainable and more profitable. The outcome meant significant savings in Voi’s day-to-day operations, and the insights were later presented at Mobile World Congress, where they reached a broad international audience.
This customer case — Voi and Ericsson, together with Qlik — shows how connected e-scooters became smarter and more profitable.
IoT is an obvious vision for many – but the road from connected devices to real business value is rarely a straight one. In the Drive Sweden 5 project, we partnered with Qlik, Voi and Ericsson to explore exactly that question.
Each partner brought its own specific strength:
- Stretch Qonnect – connected data and technology, and made sure the insights could be put to practical use.
- Qlik – delivered the analytics tool that made the data accessible and visual.
- Voi – contributed its fleet of e-scooters and the operational, business-near data.
- Ericsson – provided the connectivity and infrastructure that enabled the data flow from vehicle to platform.
Together, we worked on three central questions: connectivity management, precise positioning and data monetization.
What the Voi and Ericsson customer case revealed
An important part of the solution was making data available to a wider audience – not just the people who sit closest to it. We integrated Qlik’s software as a white-label enricher in the Innovation Cloud platform, giving users a graphical interface to explore the data, find patterns and understand the story behind the numbers.
“With the right tools, it becomes easy to make your own discoveries – to see trends, find anomalies and identify patterns that are otherwise hard to spot.” — Adam Johansson, BI & Integration Consultant, Stretch Qonnect
What the SIM cards showed
By analyzing data from the SIM cards in Voi’s e-scooters, connected via Ericsson, we built a deeper understanding of how the vehicles are actually used. Three areas delivered particular value:
- Smarter placement – vehicles could be positioned where the demand is, close to public transport and popular destinations.
- Understanding user behavior – data on trip length informed both battery planning and maintenance.
- More efficient SIM management – analyzing how the cards were used delivered both cost savings and higher operational reliability.
By combining micromobility data with weather data, for example, the fleet’s distribution and marketing could also be adapted to forecasts.
The way forward
The project’s other questions – precise positioning and data monetization – sparked valuable ideas that the consortium hopes to take further in future initiatives. The seeds of new business models and use cases are in place, and we see great potential to keep developing this area together with both current and new partners.
About the project
Drive Sweden is a strategic innovation program that brings together industry, academia and the public sector around the mobility solutions of the future. Within work package 4 of Drive Sweden 5, the focus was on how connected micromobility can become more sustainable, more cost-effective and more data-driven – a collaboration between Stretch Qonnect, Qlik, Voi and Ericsson.
About Stretch Qonnect
Stretch Qonnect helps organizations unlock the value in their data – internally for better analysis and optimization, externally to create new business models. With long experience connecting technology, data and business, we help our customers move from insight to action.
Contact
Are you looking to take your data to the next level or gain actionable insights from your data? Data analytics is applicable to every possible business area. Partnering with us provides a scalable and customized end-to-end solution, according to your needs, in close collaboration with you.
Mail: info@stretchqonnect.dk
